Hong Kong-based fashion e-commerce start-up Grana is known for their premium fabrics, transparent pricing, and hybrid retail concept of only allowing shoppers in their physical stores to purchase online. The company has had decent growth - now 100k visits/mo to their website according to SimilarWeb - and secured US$6 million total in venture capital since launching in 2014.
Unfortunately, the checkout funnel on Grana's website, the crunch point for success, has put a damper on these efforts. We've looked at Grana's checkout funnel three times over the past year and although there has been improvements, the site has multiple problems that are hurting sales.
This analysis only covered the first 3 steps of Grana's checkout funnel. If you work at Grana and want to see the full funnel or you are curious how we can improve the funnel on your own website, please contact us.
Important Note: Modifying your funnel to match the suggestions above is no guarantee of improvement. A/B testing should be done to test if changes lead to statistically significant increases in performance. Don't make changes without testing them first!