Plukka is an award-winning jewelry retailer worn by the likes of Lady Gaga and Pharrell Williams. Our mission was to help them make sense of the data they were collecting on their website in order to make the right decisions on what to optimize and where to allocate resources based on what's working and what's not.
Plukka already had Google Analytics installed on their website but wasn't using it to its fullest extent. We got them in the drivers seat and up to speed with a four phase analytics setup.
and many more advanced reports enabling Plukka to move from data to insights to action.
Marketing Manager at Plukka
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