AdWords in Hong Kong

How AdWords drives customers to your website

AdWords in Hong Kong works so well because of its high intent

Every time a search is made on Google an auction takes place to determine the ads that show and their rank. This auction system is called AdWords. By bidding on keywords relevant to your business, you capture clicks from folks who you know are in a position to buy. They became aware of a need, typed a search into Google, and clicked your ad - they've arrived at your site with high intent to take action.

The biggest misconception about AdWords

There's more to AdWords than choosing keywords and writing ads. In fact AdWords is much more than just Google search ads. There's also graphic display ads, YouTube video ads and in-app mobile ads whose auctions you can also participate in to be seen across the web.

The biggest misconception about the AdWords auction though is that your ad's position in search results is determined solely by what you bid, that is, if you bid higher, your ad will show up higher. That’s only partially true. First, understand that Google’s ad auction has to reconcile the interest of three parties:

  1. Advertisers want to show relevant ads that people click
  2. Users want to see relevant ads
  3. Google wants to make a good experience for both the advertisers and the users so they come back

Google wants to keep all three parties - Google, advertisers, and users - happy and coming back

The magic of giving people what they want

So to keep everyone happy and coming back to Google, where an ad shows up is determined not only by what you’re willing to bid but also your ad’s quality - meaning its historical click-through rate and the relevancy of the ad copy and landing page to the keyword. Google combines these factors to produce a 1-10 Quality Score for each keyword, which they take into account along with your bid, when deciding where to show your ad.

Our objective is to get your quality scores as high as possible so you appear higher in search results and pay less per customer acquired.


Right now I have too many new customers and some packages customers can't get slots which is a good problem to have
Shin Yuen Director

Quality of calls and the numbers of calls as well as conversions have been up and up.
Steven Chiu Hong Kong Branch Manager

Nice! This is awesome! We are frantically hiring.
Ben Wong VP Business Development

A textbook example of the use of AdWords by a charitable foundation
David Foster Foundation Director

Drive more traffic and customers to your site

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Our approach is different for each scenario.

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Hong Kong AdWords Success Stories