The Hong Kong skyline is dominated by the logos of world famous brands, but are their websites as visible in search engines as their logos are on top of a skyscraper?
To answer this question we’ve plotted the domain authority, an aggregate metric that predicts how well a website is likely to rank in Google’s search results, of each brand’s global and local Hong Kong websites. The results are a fascinating look at which brands are best at SEO, which neglect their Hong Kong website, and who got left behind.
Samsung's global and local websites are most likely to rank well in search results
Schenker's global and local websites are least likely to rank well in search results
Allianz has the least likely to rank local website
Hitachi had the largest gap in ranking ability between its global and local websites
Websites of consumer electronic brands do the best overall
"A fascinating look at which brands are best at SEO, which neglect their Hong Kong website, and who got left behind."