Shanghai Tang is China's first global luxury fashion brand. In addition to 48 boutiques around the world, the curator of modern Chinese Chic also has an ecommerce website that sells in multiple languages and currencies. Shanghai Tang's site was already using industry-standard Google Analytics, but they were not tracking everything they needed to be and were not taking advantage of the latest features in Universal Analytics, the new operating standard for Google Analytics.
To coincide with their website redesign, we performed an analytics overhaul that allowed them to understand and grow their ecommerce sales. Our process:
- Executive Chairman of Shanghai Tang, in an interview with Bloomberg
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