1) Prospect visits your site and we start tracking their behavior
2) Prospect leaves without doing what you wanted them to do
3) Your ad is shown on other sites that the prospect visits
For example, after you visit TripAdvisor you will start to see their ads follow you on the web based on the cities you looked at. TripAdvisor knows most people don't book a hotel on first sight so they use remarketing to re-engage you and bring you back to their site and book.
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No because you're limited by the number of people who visit your site. As your site grows, remarketing costs will increase, but the quality of visits from remarketing will remain high because these visitors know you already.
Reach people who previously visited your site with ads that follow them on:
To not make it creepy, we limit the frequency of impressions per person. Furthermore, we limit the length of time that remarketing ads are shown. Typically 1 month after leaving your site or it could be shown just for a few days afterward, depending on the sales cycle.
Yes if you have a global site we can segment by country and language, even gender. We can also exclude your ads from showing on certain websites.
Yes this is a great way to engage your subscribers besides just emailing them. For example we drove more customers to the retailer Rue Madame by displaying remarketing ads to not only previous website visitors but to their newsletter subscribers too. Relying on the open rate of your emails isn't enough.
Target ads to your email list, too, so they always know when you have a sale.