Baby Central is Hong Kong's most popular online baby shop. Not satisfied with the results of the agency managing their SEM account, they came to us asking if we could hit their aggressive ROAS (Return on Ad Spend) targets. We said yes.
The first thing we did was to dig through and learn from their historical data. We completely restructured their AdWords account, performed keyword research, analyzed landing page performance, wrote new ads, and put in place our management and optimization framework to iterate accordingly.
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