Email Marketing Agency in Hong Kong

Cogney is the best email marketing agency in Hong Kong. What makes our open rates, click-through rates, and ultimately purchase rates so high is our:

deep understanding of psychology
mastery of color and composition
expertise in analytics
full team certification in project management to ensure nothing falls through the cracks and everything is done on time

Our Approach

One Time Set-up

Decide on an email marketing platform to use (generally we recommend Klaviyo)
Sync information between your backend and Klaviyo
Analysis of the data: Google Analytics, your CRM, etc.
Develop an email marketing strategy
Design and code responsive templates for both static emails (newsletter, Black Friday, new product launch, etc.) and automated emails (welcome email, abandoned cart, cross sells, last purchased > 90 days ago, etc.)
Optimize your site's sign-up form to collect more emails
Segment your email list into smaller lists so emails to each recipient can be more relevant
Clean your email list to maintain high deliverability

Monthly Management

Build static emails including copywriting, design, creating segments to send to, and A/B testing
Optimize existing and/or build new automated emails
Manage deliverability to grow open rates
Optimize sign up rates
List cleaning
Reporting

Ready to boost your email ROI?

Book a Free Consultation Book a Free Consultation

Why send emails?

Everyone has an email address. It's the one medium that all of your customers are present on. Email is bigger than any social network.
Email marketing has a significantly higher reach than social networks too. According to recent research, emails get delivered 90 percent of the time compared to Facebook posts that reach just 2 percent of a company's followers.
It's not an interruptive form of marketing, rather people who signed up for your emails want to hear from you.
The average click-through rate of an email campaign is 15-20%. Banner ads, for comparison, have a 0.35% average click-through rate. Email conversion rates are typically higher than other channels for the same reason too.
You can personalize your emails based on the demographics and behavior of your email list, such as sending a discount to lure back someone only when they haven't purchased in a long time.
All the email addresses you collect can be used for remarketing and lookalike targeting on social networks.
It's cost effective. The actual act of sending emails is very cheap.
There's no platform risk. With Google, their search algorithm could change. With Facebook, their newsfeed algorithm could change or one day you find your ad account has violated "community standards" without explanation. With email there's no such risk as it's decentralized and based on open standards.

It's no wonder you notice every business is always begging for your email address. Done correctly, email can make an effective part of your marketing mix.

Ready to transform your email strategy?

Book a Free Consultation Book a Free Consultation