Cogney is the best AEO agency in Hong Kong because our 15 years of experience optimizing websites for search engines directly translates to success in optimizing for answer engines.
If you want answer engines like ChatGPT, Gemini, and Claude to mention and recommend your business, contact us today.
Answer Engine Optimization (AEO) is the practice of optimizing your website to appear prominently - and in a positive light - in replies by answer engines like ChatGPT.
Each week, hundreds of millions of people ask answer engines about everything imaginable, from creative writing and technical tutorials to personal advice and research - and most importantly, they ask about businesses, products, and service recommendations.
This creates an unprecedented opportunity for businesses. Early movers that establish themselves as authorities now will dominate these platforms as usage explodes over the next few years.
So how do you get your business mentioned? Funnily enough, answer engines rely heavily on Google's authority signals and rankings to determine which businesses to mention in their responses. Perplexity openly admits to using Google's rankings and research shows ChatGPT's brand mentions correlate strongly with Google rankings. Answer engines essentially outsource their credibility assessments to Google.
In other words, AEO isn't really anything new; it's just high-quality traditional SEO with a few new tactics around structuring content that answer engines prefer. This is why working with seasoned SEO experts like Cogney is crucial. Our traditional SEO expertise directly translates to answer engine visibility.
We dive deep into your industry, map out what your audience asks about your products and services, and identify how answer engines break those queries into multiple sub-queries that they perform on Google before generating a response. The result is a comprehensive, multi-intent list of topics your website needs to cover.
All the topics are prioritized and mapped to pages on your site. You get a clear roadmap: what existing pages need optimizing, what new pages to build, and how to structure content for maximum search and answer engine visibility.
Either acting as a coach your writers or writing on our own, we'll build pages that act as an in-depth resource answering both the core query and the "branched" sub-queries.
We analyze your site's crawlability and indexation. If search or answer engine spiders can't properly crawl your site, no matter how good your content is, you'll remain invisible. We'll provide detailed technical recommendations for your developers or, if given access to your backend, can code changes ourself.
We secure high-quality links from relevant websites. Strong link profiles signal authority to both Google's algorithm and AI training systems.
We monitor your brand mentions in answer engine responses. You'll see growth in both traffic and conversions via easy-to-understand reports.
In as short as a few months after hiring us, expect to see clicks from answer engines to your website increase. Our performance reports will show you which answer engines are sending the most clicks as well as which pages on your site are receiving those clicks. We can also monitor answers for specific questions (e.g. "What is data observability?") to show how you're recommended, what other companies are mentioned alongside, and how it changes over time.
A secondhand luxury watch marketplace improves its visibility on Google and traffic starts ticking like clockwork.
Cogney overhauled the website of the world’s biggest cryptocurrency trading platform, ensuring its continued leadership as one of the most widely consulted sources of exchange rate information in the industry.
Cogney overhauled the SEO strategy of Airbnb over two years by working closely with the company’s headquarters. "We saw huge lifts in traffic," said the Head of SEO.
Whether it’s a question or a quote, we’d love to connect. You’ll get a reply in less than a day.
