Driving organic search traffic from Google via search engine optimization (SEO) is a core pillar of any digital marketing strategy and one of the highest performing channels you should invest in.
There's a catch though: you can never fully learn SEO. The ranking algorithms are a closely guarded trade secret. Even the engineers at Google who work on the algorithm don't fully know how it works, not only because components are kept secret so nobody could reconstruct the whole but also because machine learning now plays a part in how search results are returned. Now that you know you'll never attain 100% knowledge of how Google ranks web pages, how do you become good at it and reap the rewards?
The best way to learn SEO is by getting your hands dirty with the guidance of somebody who's seen and done it all before. Depending on the size of your website and your prior knowledge of programming and digital marketing (or that of your team's), we offer three options:
Taught by Doug Pierce, founder of digital marketing agency Cogney, and Angela Cheung, managing director of video production agency APV, this hands-on workshop distills everything you need to know about driving more traffic and sales with SEO into two days of cutting-edge techniques explained simply, breakout sessions to absorb the learnings and bounce ideas off your small team, and the entertaining, confidence-boosting SEO exercises from Angela who has led original content teams at MTV, Disney and Fremantle and has been active in digital marketing since 2003.
Copywriters, marketing, programmers, and PR/influencer teams working on an established website
What You'll Learn:
Cogney's founder Doug Pierce, with 10 years of SEO experience including for Airbnb, AIG, and countless other sites you've clicked at the top of your search results, will personally coach you to grow your site.
This starts with a mini SEO audit of your site and an assessment of your skills, followed by monthly or quarterly meetings, and talking strategy and solving ad hoc questions over email.
Startup founders, CMOs, VP Marketing, anyone who wants to hack growth quickly
Learn SEO on your own time at your own pace. There's a lot of scammy SEO online courses out there, but the course at ClickMinded is the best because it's put together by the former Airbnb SEO Manager and includes unlimited lifetime access and free updates for life.
Whether it's a question or a quote, we'd love to connect. You'll get a reply in less than a day.