The most sought-after real estate in the world is at the top of a search engine results page. Every time someone searches on Google, Bing, and Baidu a lightning-fast auction takes place to determine what advertisers show and in which ad position.
Cogney manages and optimizes your ads' apperance in this auction with rigorous attention to ROI to consistently surprise your competitors and improve your bottom line.
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If you want results right away, do SEM, but if you want to build a competitive moat around your business long term, do SEO. Of course, it’s best to use them in conjunction.
SEM clicks cost money, while SEO clicks do not. To be fair though, SEO does require an up-front investment and the clicks are only “free” once you’ve gone through the work to achieve high rankings.
Both organic and paid search results consist of a blue title and a description, but paid results can contain so much more additional information. Google calls these extra pieces of information Ad Extensions and they can really make your site stand out.
Due to privacy concerns, Google no longer sends website owners keyword data from searches made on Google over HTTPS (e.g. https://www.google.com), meaning you can’t tell what keywords visitors queried before clicking through to your site. The result is when you look at Google Analytics, (not provided) is the first keyword you see.
AdWords advertisers on the other hand can still see keyword-level performance data in their search terms report even if someone searches using HTTPS.