What is remarketing?

Remarketing allows you to target ads to people who previously visited your website but did not complete a goal.

You've probably looked at a hotel on TripAdvisor and later saw a TripAdvisor ad for the city you looked at. This was a remarketing ad. TripAdvisor knows most people don't book a hotel on first sight so they use remarketing to re-engage you and bring you back to their site and book.

How does remarketing work?

Here's how remarketing works step-by-step:

1. Someone visits your site and we start tracking their behavior
2. They leave without doing what you wanted them to do
3. Your ad is shown on other sites that the person who left later visits

Is remarketing expensive?

No because you're limited by the number of people who visit your site. As your site grows, remarketing costs will increase, but the quality of visits from remarketing will remain high because these visitors know you already.

Where do remarketing ads show?

You can reach people who previously visited your site with ads that follow them on:

1. Facebook
2. Twitter
3. YouTube
4. Google
5. Other sites they visit around the web

Will this creep people out?

To not make it creepy, we limit the frequency of impressions per person. Furthermore, we limit the length of time that remarketing ads are shown. Typically 1 month after leaving your site or it could be shown just for a few days afterward, depending on the sales cycle.

Can I exclude people in certain countries or who speak certain languages from seeing my ads?

Yes if you have a global site we can segment by country and language, even gender. We can also exclude your ads from showing on certain websites.

Besides remarketing to my website visitors, can I do remarketing to my email list?

Yes this is a great way to engage your subscribers besides just emailing them. For example we drove more customers to the retailer Rue Madame by displaying remarketing ads to not only previous website visitors but to their newsletter subscribers too. Relying on the open rate of your emails isn't enough.

Ready to capture the ones that got away?

Read more about our remarketing ad services.